Event arc

This update enables more efficient and privacy-conscious ad management within ChatGPT.

Companies involved

OpenAI

Market lens

Advertisers can better target and measure ChatGPT ad campaigns while respecting user privacy.

Operator take

Businesses using ChatGPT ads should explore the new Ads Manager to optimize campaigns.

Latest signal

New ways to buy ChatGPT ads

OpenAI has introduced a beta self-serve Ads Manager for ChatGPT ads. The new system includes CPC bidding and improved measurement tools. These features prioritize user privacy and keep conversations separate from advertisements.