New ways to buy ChatGPT ads

OpenAI has introduced a beta self-serve Ads Manager for ChatGPT ads. The new system includes CPC bidding and improved measurement tools. These features prioritize user privacy and keep conversations separate from advertisements.

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PublishedTuesday, May 5, 2026 at 2:00 AMMay 5, 02:00 AM

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OpenAI expands ChatGPT ads with a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools—built to protect privacy and keep conversations separate from ads.

We’re expanding ChatGPT ads with new ways for advertisers to buy and manage campaigns—built around our ads principles.

We’re taking the next step in our ChatGPT ads pilot by making it easier for businesses to participate while keeping the experience useful, private, and clearly separate from ChatGPT’s answers. Advertisers can now create ChatGPT ads through partners or a new beta self-serve Ads Manager. We’re also introducing cost-per-click (CPC) bidding and expanded measurement tools, giving businesses more flexible ways to buy, manage, and understand campaign performance without sharing conversations or personal details with advertisers. These updates make it easier for more businesses to participate and lay the groundwork for a broader ads platform built around how people use ChatGPT.

Opening the briefing

New ways to buy ChatGPT ads

Original article excerpt