Beginning today, when you type a query into Amazon, you’ll be talking to Alexa for Shopping, the company’s new shopping assistant, powered by Alexa Plus. So, while a search for “toilet paper” will still return the expected list of brands, typing “What’s a good skincare routine for men” or “When did I last order AA batteries” will now trigger an answer from Alexa.

Alexa for Shopping is replacing Amazon’s Rufus AI shopping assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI assistant will take over all of Rufus’s responsibilities and bring a few of its own.

At launch, Alexa for Shopping’s capabilities include setting price alerts, comparing items, and automatically reordering products. It can auto-purchase items for you based on parameters you set, such as when something falls below a price at a specific time — “Add this sunscreen to my cart if the price drops to $10 and I haven’t purchased it in the last 2 months.”