People trust ChatGPT for many important and personal tasks, so as we introduce ads, it’s crucial we preserve what makes ChatGPT valuable in the first place. That means you need to trust that ChatGPT’s responses are driven by what’s objectively useful, never by advertising. You need to know that your data and conversations are protected and never sold to advertisers. And we need to keep a high bar and give you control over your experience so you see truly relevant, high-quality ads—and can turn off personalization if you want.

Given that, we want to be clear about the principles that guide our approach to advertising:

We’re not launching ads yet, but we do plan to start testing in the coming weeks for logged in adults in the U.S. on the free and Go tiers. To start, we plan to test ads at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on your current conversation. Ads will be clearly labeled and separated from the organic answer. You’ll be able to learn more about why you’re seeing that ad, or dismiss any ad and tell us why. During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18, and ads are not eligible to appear near sensitive or regulated topics like health, mental health or politics.

The best ads are useful, entertaining, and help people discover new products and services. Given what AI can do, we're excited to develop new experiences over time that people find more helpful and relevant than any other ads. Conversational interfaces create possibilities for people to go beyond static messages and links. For example, soon you might see an ad and be able to directly ask the questions you need to make a purchase decision.