Apple chalked up some of the Mac growth to recent product launches, including the well-received MacBook Neo. However, those fun, colorful computers were only on sale for a few weeks after the March 4 preorders began. Realistically, most units shipped mid- to late March, and some demand may have been pushed into April as certain models sold out.

Apple CEO Tim Cook told analysts on the company’s Q2 earnings call on Thursday that customer demand for the Neo was “off the charts” and higher than Apple had expected. He also noted that Apple set a record in the quarter for customers new to the Mac, partly due to the Neo.

Cook attributed the Mac sales growth to the use of the platform for running local AI models, like OpenClaw — something that took Apple somewhat by surprise as Mac mini and Mac Studio devices sold out in recent weeks.

“Both of these are amazing platforms for AI and agentic tools, and the customer recognition of that is happening faster than what we had predicted, and so we saw higher than expected demand,” Cook said of these Mac sales. He also noted that the Mac mini was the top-selling desktop in China — a market that’s been in an OpenClaw frenzy as of late.