Spotify is launching a new verification program to combat spam, fakes, and AI. Some artists will now have a “Verified by Spotify” badge and a green checkmark on their profile, indicating that the company has confirmed a real person is behind the music and the profile. At least at launch, Spotify says that AI personas or profiles that primarily upload AI-generated music are not eligible for the verification program. It did leave the door open to the possibility in the future, though, saying, “the concept of artist authenticity is complex and quickly evolving.”