We’re also introducing an app directory right inside ChatGPT, where users can browse featured apps or search for any published app. The app directory is discoverable from the tools menu or directly from chatgpt.com/apps. Developers can also use deep links on other platforms to send users right to their app page in the directory.

Once users connect to apps, apps can get triggered during conversations when @ mentioned by name, or when selected from the tools menu. We’re also experimenting with ways to surface relevant, helpful apps directly within conversations—using signals like conversational context, app usage patterns, and user preferences—and giving users clear ways to provide feedback.

Building a great ChatGPT app starts with designing for real user intent. Developers can use the Apps SDK—now in beta—to build chat-native experiences that bring context and action directly into ChatGPT. The strongest apps are tightly scoped, intuitive in chat, and deliver clear value by either completing real-world workflows that start in conversation or enabling new, fully AI-native experiences inside ChatGPT. We recommend reviewing the app submission guidelines⁠(opens in a new window) early to help you build a high-quality app. Additional documentation and examples are available in the developer resource hub⁠(opens in a new window).

Once ready, developers can submit apps for review and track approval status in the OpenAI Developer Platform⁠(opens in a new window). Submissions include MCP connectivity details, testing guidelines, directory metadata, and country availability settings. The first set of approved apps will begin rolling out gradually in the new year. Apps that meet our quality and safety standards are eligible to be published in the app directory, and apps that resonate with users may be featured more prominently in the directory or recommended by ChatGPT in the future.