Instead of isolating people with one-on-one interactions with AI, Shapes allows people to connect with AI within their everyday interactions with real people.

“Today, all of our conversations with AI are very private and one-on-one, but that’s not really how humans collaborate and communicate with each other,” Shapes CEO Mittal told TechCrunch in an interview. “Our lives run on group chats. That’s where we spend all of our time. That’s where we talk and communicate with each other. It’s just natural to bring in AI into those same conversations where AI has all of the context and is readily available to help you.”

In the app, AI characters, called “Shapes,” are viewed as any other user and can interact in all the same ways humans can. They’re clearly labeled as “Shapes” for transparency, but they aren’t restricted.

Users can create their own Shapes and set their personalities. The company says users have already created three million Shapes to add into group chats. Many Shapes are rooted in fandom, as the app serves as a way for fans to deep-dive on subculture and meet other fans.