As order volumes grew, Choco hit a major bottleneck: orders still arrived through emails, texts, voicemails, images, and even handwritten notes. Teams manually translated those inputs into structured ERP orders—a slow, error-prone process that limited scale and created constant operational friction.

With the emergence of production-ready LLMs, Choco saw an opportunity to move beyond workflow software and build AI systems capable of executing work directly. OpenAI APIs became central to that transformation.

Choco embedded OpenAI APIs at the core of its platform to power a new generation of AI-native products. The company introduced OrderAgent⁠(opens in a new window), which processes multimodal inputs—including emails, SMS, images, and documents—and converts them into structured, ERP-ready orders.

Choco has also built VoiceAgent⁠(opens in a new window), powered by OpenAI’s Realtime API, enabling customers to place orders naturally over the phone with sub-second latency—even outside business hours.