X has the best information on the internet and the worst incentives & culture. meet noscroll — the AI that doomscrolls it for you and texts you just the things that matter. no feed. no brainrot. no ragebait. just signal. try it for free → https://t.co/XqdExWR13j 🙅🏼‍♂️ pic.twitter.com/EaHt2zfb7k

The idea itself is fairly simple — it’s a bot that reads the web for you. But to work, there’s a lot that needs to go on under the hood.

Nadav Hollander — previously the CTO at the NFT marketplace OpenSea after selling his decentralized finance startup to the company in 2022 — said he built Noscroll because he found himself in a love/hate relationship with X. He was taking time off after leaving his job at OpenSea, and spent a lot of time on the social platform.

“It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,” Hollander told TechCrunch. “But it’s so toxic culturally, and it’s just very upsetting to read,” he said, comparing it to the nutritional equivalent of fast food. “You just feel terrible after it.”