“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Anirban Kundu, Chief Technology Officer at Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family. Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action—helping customers go from inspiration to a full cart delivered from the store to their door with ease.”

“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation,” said Nick Turley, VP, Head of ChatGPT. “It’s another step toward bringing our vision to life—where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”

As an example of this new experience, users will be able to ask ChatGPT, “Help me shop for apple pie ingredients on Instacart,” and it will surface the Instacart app. ChatGPT will also suggest the app when users mention food, recipes, or meal ideas.

Once users connect to the app and sign in with their Instacart account, the Instacart app will find the right items from local retailers and assemble a ready-to-review cart with the help of OpenAI models. From there, users can check out and securely pay directly in the Instacart app within ChatGPT—no tab switching required. Instacart then finds a shopper to pick up and deliver the order through its trusted platform.