Until recently, bridging that gap has meant pipelines, duplication, and delay. Marketers have been stuck in a cycle of waiting for CSV exports, scheduling SFTP transfers, and maintaining expensive ETL pipelines just to activate their own customer data in Experience Platform.

Today, Databricks and Adobe are closing the gap. We’re announcing three major milestones in our partnership:

Together, these releases establish a new foundation for marketers where data, activation, and AI operate on shared, real-time context without the overhead of moving or duplicating data.

This marks a significant step forward in the strategic partnership between Databricks and Adobe, accelerating our ability to deliver more connected, intelligent customer experiences.