Transform retail with AWS generative AI services

AWS has introduced generative AI services aimed at transforming the retail experience. These services help online shoppers better visualize product fit and appearance, reducing returns and increasing confidence. This innovation addresses key challenges in e-commerce by creating more immersive and interactive shopping experiences.

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PublishedThursday, April 16, 2026 at 7:39 PMApr 16, 07:39 PM

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Online retailers face a persistent challenge: shoppers struggle to determine the fit and look when ordering online, leading to increased returns and decreased purchase confidence. The cost? Lost revenue, operational overhead, and customer frustration. Meanwhile, consumers increasingly expect immersive, interactive shopping experiences that bridge the gap between online and in-store retail. Retailers implementing virtual try-on technology can improve purchase confidence and reduce return rates, translating directly to improved profitability and customer satisfaction. This post demonstrates how to build a virtual try-on and recommendation solution on AWS using Amazon Nova Canvas, Amazon Rekognition and Amazon OpenSearch Serverless. Whether you’re an AWS Partner developing retail solutions or a retailer exploring generative AI transformation, you’ll learn the architecture, implementation approach, and key considerations for deploying this solution.

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Transform retail with AWS generative AI services

Original article excerpt