Only weeks prior, the authoritarian regime had been struggling to shut down all footage of the protests convulsing the nation, cutting off internet access to the outside world in the longest blackout in Iranian history. When Iranian dissidents managed to circumvent the blackout to post photos and videos of what was happening, the regime decried these images as Zionist AI slop, even as it admitted to killing thousands of protesters.

Then, on February 28th, the United States and Israel launched a surprise attack on Iran, killing thousands, including civilians. Now the shoe was on the other foot: As the victims of an illegal war, reality was now the best possible propaganda for the Iranian regime, and Iranian state media found itself hard at work trying to tell the truth, disseminating high-definition videos of American-wrought carnage.

Prior to the attacks, it looked as though some connectivity was returning to Iran, but as bombs fell, the blackout was once again in place. However, there were some early suggestions that Iran was going to selectively lift the blackout “for those who can carry our voice further” — a kind of tiered internet access for whitelisted people willing to promote, at the very least, an anti-war message. No one could have foreseen what would happen next.

By mid-March, the most dominant strain of Iranian propaganda was of a markedly different tone. Little Lego minifigures dressed up as soldiers as Lego planes and Lego helicopters burn in an AI-generated desert. Videos crammed in references to Jeffrey Epstein and dead Iranian schoolgirls alongside guns and explosions. It turned out that Lego AI slop was the voice that would carry the farthest.