At CyberAgent, AI is positioned not as a set of limited advanced initiatives, but as a foundational technology that supports both business growth and operational design. The company has made continuous investments in this area. In 2016, it established “AI Lab” to conduct research and development of a wide range of AI technologies related to digital marketing. In 2023, it further launched the “AI Operations Office” to build an organizational framework for leveraging AI as a means of transforming business operations.

These efforts are centered on the adoption of ChatGPT Enterprise and Codex. Given the nature of its businesses in advertising, media, and gaming, CyberAgent’s competitive advantage lies in improving both quality and productivity at the same time, while also using AI to rapidly iterate through hypothesis testing. By making ChatGPT Enterprise the foundation of its AI environment, the company has enabled employees to use AI confidently in their daily work, supported by strong security and management capabilities. Today, using ChatGPT for tasks such as research, drafting, and organizing key points has become standard practice, while humans continue to hold final decision making responsibility. Codex is also helping people move faster in design discussions, code review, and documentation.

Even before the emergence of generative AI, CyberAgent had been advancing research and development aimed at leveraging AI in the advertising domain. In 2020, the company introduced “Kiwami Prediction AI,” promoting initiatives to integrate AI into the advertising creative production process.

After ChatGPT was released in 2022, the use of AI in employees’ daily work expanded rapidly. As business use grew, the need for stronger security, governance, and clear rules became more important. A major challenge was uncertainty about what information could be safely entered into AI tools, which created hesitation and slowed adoption. Usage also varied across departments and individuals, making it difficult to share knowledge and manage AI use across the company.