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Google is transforming Search from a list of links into an AI-powered experience filled with conversational answers, autonomous agents, and interactive interfaces — a shift that could further reduce traffic to publishers across the web.
At its Google I/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined “intelligent search box” — what the company describes as the biggest change to this entry point to the web since the search box debuted more than 25 years ago.