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Older metadata could be stripped out. OpenAI's new approach hides signals in the pixels themselves.
Today, OpenAI announced what it calls content provenance signals across its image ecosystem. In other words, it's tagging its AI-generated images as AI-generated.
This is not new. OpenAI and other AI tools have been embedding metadata in AI-generated images since 2024. The problem was that the metadata tagging was pretty easy to defeat. What is new is that OpenAI is upping its image ID security game with some fancy new tech.