For developers and other pros who want the full AI Ultra plan, Google has cut the monthly price from $250 to $200. At that cost, you get a usage limit 20 times higher in the Gemini app and Google Antigravity, along with an array of other perks.

Whether you opt for the full AI Ultra plan or the new and cheaper variant, a couple of other features are heading your way.

Gemini Spark. Available only in the US, Gemini Spark is a new AI agent that aims to follow your commands to perform specific assignments on its own, under your direction. Spark can navigate across Google's different products and services to handle complex tasks more quickly than you could manually. Rolling out to testers this week, Spark will launch as a beta in the US next week for all Google Ultra AI subscribers.

Project Genie. Currently available as a Google Labs experiment, Project Genie is a research prototype that lets you conjure up your own interactive virtual worlds. By supplying text descriptions and images, you're able to create mini games and other environments populated by your own characters. Genie is now popping out of its experimental bottle and heading around the globe to all Google AI Ultra users on the $200 plan. Plus, you'll be able to tap into Google's Street View to add a dose of reality to your fictional lands.