In this post, we share how we built NarrateAI using Amazon Bedrock AgentCore to deliver business intelligence at scale for the AWS SMGS (Sales, Marketing and Global Services) organization. You will learn about:

AWS faced challenges that limited the effectiveness of traditional business intelligence approaches:

Time-intensive preparation: AWS leaders traditionally lost hours gathering data manually before business reviews. The preparation process involved navigating multiple dashboards, reconciling data across disparate sources, and manually synthesizing insights, leaving little time for strategic reasoning and decision-making.

Data fragmentation: Business insights were scattered across multiple systems and dashboards, requiring leaders to piece together a coherent narrative from fragmented data sources. This fragmentation created inconsistencies in metrics and made it difficult to maintain a unified view of business performance across hierarchies and datasets.