The launch marks Vertu’s latest attempt to reinvent itself for the AI era after struggling to remain relevant in the modern smartphone market. The Hong Kong-headquartered company, once known for luxury handsets and concierge services popular among wealthy buyers before the rise of the iPhone, has changed ownership multiple times over the years as mainstream smartphone makers came to dominate the industry. Nonetheless, Vertu is betting the Alphafold can help reinvent the brand for the AI era by combining luxury hardware with enterprise-focused AI capabilities.

Vertu’s Alphafold comes with Hermes Agent, built on top of the open source Hermes project by Nous Research. The agent can connect to enterprise systems like ERP and CRM, and coordinate tasks such as approvals, scheduling, sales tracking, travel planning, and operational reporting through natural-language prompts. However, the company said that its Phone-to-ERP and VPS deployments would be customized for each customer depending on their existing enterprise systems, with pricing varying accordingly.

The Alphafold, Vertu said, can route requests across multiple AI models, including OpenAI’s GPT, Anthropic’s Claude, Google’s Gemini, and selected open source models, while also integrating with more than 80 apps and dozens of native phone functions for cross-platform workflows.

Existing AI features on smartphones from major manufacturers remain focused largely on consumer tools such as image editing and voice assistance, Vertu CEO Molly Ma said. This leaves room for more advanced AI-agent workflows tied to enterprise systems. She also pointed to earlier AI-agent smartphone experiments in China that gained popularity before facing challenges over data privacy and cloud-based data collection.