Google launched a similar feature in AI Mode last year, which generates images of fake outfits and decorations to help you find real-life lookalike products. Meanwhile, online retailers are teaming up with Gemini and ChatGPT as AI becomes even more embedded in shopping.

Amazon isn’t using AI to generate fake products for its other “shop by style” feature, though. This feature will show AI-generated collages with the clothing item you’re searching for.

If you’re looking for denim shorts, for example, Amazon will show a carousel of suggested outfits with denim shorts. Though the outfits are AI-generated, the clothing in them isn’t, which means you can purchase the pictured items. These features are coming to Amazon’s app on Android and iOS.