Shopping on the web is easy if you already know what you want. But when you’re still deciding, it often means jumping between tabs, reading the same “best of” lists, and trying to piece together the right answer.

ChatGPT solves that: figuring out what to buy. You can describe what you’re looking for, refine it in a conversation, and quickly compare options that fit your specific needs. Today, we’re making that experience better with richer and more visual shopping in ChatGPT. You can now browse products visually, compare options side-by-side, and get detailed, up-to-date information—all in one place. What used to take hours of searching and tab-hopping now happens in seconds.

To power this, we’re expanding the Agentic Commerce Protocol (ACP) to support product discovery—bringing more complete, relevant, and up-to-date information directly into ChatGPT.

Instead of scrolling through pages of results, ChatGPT can help you find what you’re looking for based on your budget, preferences, and constraints—and surface products that fit. You can browse visually, upload images as inspiration for similar items, and refine results conversationally until you land on the right option.