On the mental health front, Kē includes a meditation section with videos targeting various emotions, helping users manage stress and anxiety. There’s also a community section for users to engage in supportive groups focused on shared experiences, such as sobriety or wellness discussions.

But what really sets Kē apart is its “AI Karamo” feature that lets users talk with a digital version of Karamo. They can ask questions and get advice in real-time, delivered in his voice.

Powered by AI startup Delphi, the clone pulls from all sorts of material from Brown—like interviews, podcast episodes, and other clips—to ensure it represents him as authentically as possible. (Arnold Schwarzenegger also has his own digital clone with Delphi.)

“My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch.