Meta’s AI Creator Assistant is a central focus of the newly reimagined app — users can ask the chatbot to provide performance tracking insights and tailored recommendations for improving engagement. It can also be used to find “the most important comments” left by the user’s audience and “instantly draft replies in your voice.”

The Creator Studio app isn’t widely available yet, with TechCrunch reporting that Meta is currently testing it with “select creators.” There’s no mention of when it’ll roll out to everyone, but Facebook creators can join a waitlist to get early access. The original Creator Studio experience was shut down in 2023, in favor of pushing users to Meta’s more comprehensive Business Suite platform to manage their pages and schedule content.