Google will now tell you if an ad was made with AI

Google has introduced a label that shows if an ad was created or edited using AI on platforms like Google Search, Discover, and YouTube. This label appears in the "My Ad Center" under the "how this ad was made" section. The feature helps users identify AI-generated ads and is automatically applied to ads made with Google's AI tools.

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PublishedThursday, July 9, 2026 at 10:11 PMJul 9, 10:11 PM

Freshness1h live

Story ID#4965

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Business briefing

A structured operator read: what happened, why it matters, who is affected, and what to watch next.

What happened

Google has introduced a label that shows if an ad was created or edited using AI on platforms like Google Search, Discover, and YouTube. This label appears in the "My Ad Center" under the "how this ad was made" section. The feature helps users identify AI-generated ads and is automatically applied to ads made with Google's AI tools.

Why it matters

This transparency helps users understand the origin of ads and promotes responsible AI use in advertising.

Business impact

Advertisers may need to disclose AI usage, affecting ad creation and compliance processes.

Who is affected

Teams tracking Policy & Deals, Policy, product strategy, operations, and market positioning.

Operator take

Businesses using AI in ads should adopt clear labeling to align with emerging standards.

What to watch next

Tracking GOOGL until next market close

Confidence levelLow

Sources

The Verge AI AI BriefWire editorial record

Source preview

Server-side extracted preview paragraphs from the original source.

Google is adding a “created or edited with AI” label to ads on its platforms, which anyone can check for under the “My Ad Center” panel.

Google says it will automatically apply the “created or edited with AI” label to ads made with its own generative AI tools.

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