The Databricks blog highlights the importance of starting AI-driven marketing with a strong data layer. It explains that effective AI marketing stacks depend on quality data infrastructure before building platforms. This approach ensures better insights and automation in marketing strategies.
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Acxiom Chief Cloud and Data Modernization Officer Ankur Jain on why agentic marketing only works when proprietary data is embedded natively into AI workflows, and how the organizations still treating data modernization as a separate initiative are building on...
There's a version of the AI modernization story that goes: build the platform, then figure out the use cases.