The Salesforce team began exploring OpenAI’s models⁠ and embeddings. Very quickly, its teams saw an opportunity to marry Salesforce’s 360 degree view of the customer with OpenAI’s powerful capabilities.

Salesforce turned to OpenAI to be its first model used to deliver generative AI experiences inside the Salesforce Einstein⁠(opens in a new window) AI Platform. Salesforce and OpenAI worked together to provide Salesforce customers with out-of-the-box generative AI capabilities for Sales and Service use cases. Salesforce knew working with OpenAI was the right choice for an enterprise deployment, as OpenAI met core security requirements with data encryption, custom data retention, advanced system controls, SOC-2 compliance, and the necessary policies to ensure models do not train on company data or API usage.

Building on this strong AI foundation and no code/low code platform, Salesforce added generative AI capabilities to each of its applications, from Sales Cloud and Service Cloud to Commerce Cloud and others, in addition to offering a robust no code/low code/pro code platform for customers, partners, and developers to easily and safely build AI applications.