If you’re a business and interested in advertising in ChatGPT in these new markets, visit openai.com/advertisers/⁠ to sign up for more updates.

As we expand our pilot, our core principles remain the same: ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.

Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads. Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers. Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks. We’re starting with a test to learn, listen, and make sure we get the experience right.

We previously shared the principles⁠ that guide our approach for advertising in ChatGPT. This test puts those principles into practice so we can begin learning from real-world use: