With ChatGPT Enterprise, PVH will place OpenAI frontier models throughout its global operations and entire value chain—supporting areas like early-stage product creation to demand planning, inventory optimization, and consumer engagement. Employees across the company will gain access to advanced AI capabilities that enhance creativity, efficiency, and decision-making at every stage:

PVH chose OpenAI and ChatGPT Enterprise for their strong foundation of security, privacy, and trust. OpenAI met PVH’s rigorous standards for data protection and governance, enabling teams across the company to confidently and responsibly use AI in their daily work. OpenAI was ideal to help bring model capabilities that align with PVH’s emphasis on innovation and practical impact.

“PVH shows what’s possible when AI is embedded into the core of a fashion leader,” said Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI. “The result is less friction, more creativity, and a sector-wide transformation accelerated by PVH deploying OpenAI at scale.”

Together, these capabilities advance PVH’s long-term growth strategy, the PVH+ Plan, by helping teams make data-driven decisions, work more seamlessly, and deliver richer experiences for consumers worldwide.