Data shared by Sensor Tower and Similarweb with TechCrunch suggests the rollout has led to a more mixed global response. ChatGPT’s app downloads rose 11% week-over-week following the launch, per Sensor Tower, but overall engagement gains were modest, with daily active users and sessions up only around 1%. Similarweb data also shows a limited increase in ChatGPT’s global web traffic, rising about 1.6% week-over-week during the same period.

However, Sensor Tower data indicates some emerging markets — including Pakistan, Vietnam, and Indonesia — saw sharper spikes in ChatGPT’s app downloads, with increases of up to 79% week-over-week during the rollout period.

India, meanwhile, remained a major source of activity during the rollout. Sensor Tower estimates show ChatGPT was downloaded about 5 million times in India during the launch week, compared with roughly 2 million in the U.S., though growth remained modest on a week-over-week basis. Similarweb data also points to a limited uptick in engagement, with daily active users in India rising about 3.4% week-over-week during the same period.

In India, the early trends suggest ChatGPT Images 2.0 is largely being used as a form of self-expression. Rather than purely functional outputs, users are creating studio-style portraits from everyday photos, social media-ready images, and imaginative visuals that place themselves at the center, OpenAI said.