Meta isn’t monetizing its business AI tools yet, offering them for free to small businesses to achieve scale, but CEO Mark Zuckerberg hinted that may change in the near future.

“Business AIs today are currently free for most businesses on our messaging apps, but as we make more progress, we expect that we will also work towards establishing a longer-term monetization model,” Zuckerberg said during the call.

Meta has been baking AI capabilities into its suite of business products on its various platforms, and is working to power these products with its new large language model, Muse Spark, the first one to be released under the Meta Superintelligence Labs division set up last year.

The company said it has seen solid traction for its creative AI tools in the quarter. “Usage of our ad creative tools is also scaling, with more than 8 million advertisers using at least one of our GenAI ad creative tools, and particularly strong adoption among small and medium-sized businesses. These tools are benefiting performance as well, with advertisers using our video generation feature seeing more than 3% higher conversion rates in tests,” CFO Susan Li said on the call.