We sat down with Adrien Nussenbaum, Co-founder & Co-CEO, and Anne-Claire Baschet, Chief Data & AI Officer, to hear how Mirakl is making AI core to both its products and the way its teams work.

Mirakl’s AI approach starts with a clear cultural direction: the company didn’t stop at “everyone uses AI.” Their vision evolved to “everyone builds with AI.” Employees aren’t just consuming outputs—they’re designing and owning the agents that change how work gets done in their teams. As Baschet puts it, “we are now about scaling value—identifying workflows that are cross-team or complex, and focusing leadership energy to make those happen.”

The product strategy mirrors this evolution. Mirakl moved from AI as assistance to AI acting on behalf of the user in clear, structured workflows—while keeping humans in control for judgment and nuance.This shows up across key workflows.

In internal documentation, Mirakl’s technical writers used ChatGPT Enterprise to dramatically accelerate the production of product documentation—reducing writing time by around 70% and improving consistency across teams.