OpenAI and NORAD team up to bring new magic to “NORAD Tracks Santa”

OpenAI has partnered with NORAD to enhance the annual "NORAD Tracks Santa" event using AI technology. This collaboration aims to provide a more interactive and magical experience for users tracking Santa's journey. The update highlights how AI can be used in festive, real-time applications to engage audiences worldwide.

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PublishedMonday, December 1, 2025 at 7:00 AMDec 1, 07:00 AM

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OpenAI and NORAD are bringing new magic to “NORAD Tracks Santa” with three ChatGPT holiday tools that let families create festive elves, toy coloring pages, and custom Christmas stories.

Every December, millions of families worldwide follow along as the North American Aerospace Defense Command (NORAD) tracks Santa’s⁠(opens in a new window) journey across the globe. It is a tradition full of wonder, and this year we are excited to add a few new touches to help parents make the season feel even more magical.

Opening the briefing

OpenAI and NORAD team up to bring new magic to “NORAD Tracks Santa”

Original article excerpt