Shopping research is starting to roll out today on mobile and web for logged-in ChatGPT users on Free, Go, Plus, and Pro plans. To help with holiday shopping, we’re making nearly unlimited usage available to all plans through the holidays.

Hundreds of millions of people use ChatGPT to find, understand, and compare products. They want help making sense of the options and deciding what fits their needs, budget, and preferences.

Shopping research is built for that deeper kind of decision-making. It turns product discovery into a conversation: asking smart questions to understand what you care about, pulling accurate, up-to-date details from high-quality sources, and bringing options back to you to refine the results. It performs especially well in detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.

For simple shopping questions like checking a price or confirming a feature, a regular ChatGPT response is quick and all you need. But when you want depth—comparisons, constraints, tradeoffs—shopping research takes a few minutes to give you a more detailed, well-researched answer.

Help me find a powerful new laptop suitable for gaming under $1000 with a screen that’s over 15 inches