“A big part of the AI transformation is happening inside enterprises, and Target is a great example of what that shift looks like when it’s done with ambition and speed,” said Fidji Simo, CEO of Applications, OpenAI. “We're excited to work with Target as they weave intelligence throughout their business to create useful and joyful experiences for their customers and their employees."

As part of this effort, Target will continue relying on ChatGPT Enterprise—built to work safely with its proprietary data—to move faster, cut through busywork, and give teams more room to be creative. It’s now been rolled out across Target headquarters and used by 18,000 employees.

AI is being woven into how Target builds and operates. It supports⁠(opens in a new window) better supply chain forecasting, streamlines store processes, and powers more personalized digital experiences. OpenAI supports this work in many ways:

Together, these solutions show how Target is using AI not just to automate tasks, but to truly augment service—giving guests quicker answers and giving team members more time to focus on meaningful interactions.