Crucially, the same internal GPTs that drive adoption also help HiBob prototype and design customer-facing features. By building and testing these solutions in ChatGPT Enterprise, then implementing them with OpenAI's API, HiBob delivers AI-powered features in the Bob platform that other HR leaders use daily to interact with their data conversationally and make decisions in minutes instead of days.

Behind this adoption-to-product cycle is a system built for scale: one that gives every employee the tools, structure, and support to turn AI into a driver of business value.

HiBob's structured GPT strategy fuels a flywheel of agent creation, internal impact, and product innovation-and it starts with custom GPTs.

Internally, GPTs support every employee task, from tactical prep to strategic planning. They are used daily by teams across the company and are continuously improved by employees who understand the needs of their roles and workflows.