Reps often spent an hour preparing for a thirty-minute call, bouncing across dozens of different systems to piece together context. Meanwhile, customers were sending our teams hundreds of product questions weekly, bogging down subject matter experts and slowing deals.

The result: even the most seasoned sellers spent too much time chasing context and answers rather than deepening relationships with customers.

The team didn’t need another dashboard. They needed a way to reduce preparation overhead and centralize product knowledge.

That idea became GTM Assistant, built on OpenAI’s automation platform and delivered in Slack. It focuses on two friction points: