Inside OpenAI we see the same tension. Running our business on AI means facing the questions every customer asks: where to start, how to align new tools with existing workflows, how to measure progress as the ground shifts. When I meet customers, the question they all ask me is, “How does OpenAI use OpenAI?”

Every company depends on expertise. The salesperson who builds trust, the support lead who solves the hardest problem, the engineer who finds order in complexity. AI encodes that expertise and distributes it across teams, scaling the impact of each discipline.

This is how we build. Our GTM, product, and engineering teams study their everyday workflows, define what good looks like and deliver changes in weeks instead of quarters. We decided to focus on a few high-leverage systems with outsized impact. Each team tests them in live deployments, building the same muscles our customers do.

Today we’re launching OpenAI on OpenAI, a series that shows how we use AI inside our business. Each story covers a real problem and the solution we built. Our goal is to share patterns companies can adapt.