Instead of measuring success by time spent or clicks, we care more about whether you leave the product having done what you came for.

We also pay attention to whether you return daily, weekly, or monthly, because that shows ChatGPT is useful enough to come back to.

Our goals are aligned with yours. If ChatGPT genuinely helps you, you’ll want it to do more for you and decide to subscribe for the long haul.

Often, less time in the product is a sign it worked. With new capabilities like ChatGPT Agent, it can now help you achieve goals without being in the app at all—booking a doctor’s appointment, summarizing your inbox, or planning a birthday party.