You’ve described AI as both a platform shift and a core capability. How is AI changing design, and how is Figma positioning itself in that transformation?

As AI makes it easier than ever to create digital products, great design will increasingly be a key differentiator. But design isn’t just pixels; it’s craft: empathy, workflow understanding, and problem-solving.

That’s why AI is embedded throughout Figma—from in-product text editing and image generation to auto-renaming layers and site visuals—helping make creation faster, more intuitive, and accessible to more people.

At the same time, AI is also a platform shift. Figma is purpose-built for building digital products. This lets us rethink workflows from first principles.