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Google overhauled Search at I/O 2026, replacing blue links with AI agents. The backlash has been swift. DuckDuckGo app installs spiked 30% as users seek a way out.
Last week, after Google announced its huge overhaul to Search, I overheard a woman on the phone saying she was switching to DuckDuckGo because you can “opt out of using AI.”
“Google just isn’t Google anymore,” she said. It seems that others had the same idea.
