Meta said the AI agent can answer customer questions, recommend products, book appointments, qualify sales leads, and reroute queries to a person if needed. The company is also making the bot available within Instagram DMs.

Meta said it is testing a way for the Business Agent to provide daily briefings of chats that occurred overnight, and provide insights. The company is testing this feature with select accounts on WhatsApp Business, Instagram Pro, Messenger and Meta Business Suite.

The company said it’s working to add capabilities like doing market research, highlighting product features, managing users’ calendars, and connecting with tools to extract competitive insights.

Meta said it’s also working to enable the Agent to surface businesses when you search for one or share contact details in chat. And, it is building a platform to let larger enterprises create custom agents that can connect to systems like Shopify, Zendesk and Shopee.