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WhatsApp will charge businesses for using its AI agent based on token usage
For years, WhatsApp has been a communication layer for businesses of all sizes around the world. Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow software for small and medium businesses.
The company on Wednesday said it is making its customer support AI bot, now known as Meta Business Agent, available globally within WhatsApp. The launch comes as Meta has spent nearly two years testing AI agents in WhatsApp Business for customer support in countries like India and Mexico.