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Meta has unveiled its latest iteration of smart glasses, notably dropping the premium "Ray-Ban" branding that previously drove millions of units in sales. While the omission of the iconic logo might initially suggest a fracturing partnership between Meta and eyewear giant EssilorLuxottica, the reality is quite the opposite.

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The new, unbranded Meta glasses are manufactured by EssilorLuxottica itself but hit the market at a strategic $80 price point below the flagship Meta Ray-Ban AI Glasses.