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AI BriefWire / Briefing
OpenAI partnered with BBVA to integrate ChatGPT into their global operations. This collaboration enhances customer service and internal workflows using AI. It demonstrates how large organizations can leverage AI to improve efficiency and user experience.
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Empowering a global org with ChatGPT
By granting widespread access and permission to experiment, BBVA empowers their global org with ChatGPT Enterprise.
BBVA(opens in a new window) is a global financial institution supporting people and businesses across Europe, Central and South America, and the U.S.
In just 5 months, and by working closely and consistently with legal, compliance, and IT security teams to ensure safe and responsible use, BBVA has widely adopted ChatGPT Enterprise, creating thousands of custom GPTs that boost efficiency, spark creativity, and share expert knowledge across their organization of 125,000.
BBVA has long embraced technology to enhance service, from pioneering ATM deposits to award-winning mobile apps. The bank operates specific development centers for advanced analytics and AI to respond to their industry’s most complex challenges.
With ChatGPT, the bank saw potential to democratize this expertise and put AI in the hands of employees. “Normally, in a business like ours, building even a prototype requires technical resources and time,” says Elena Alfaro, Head of Global AI Adoption at BBVA. “With custom GPTs, anyone can create apps to solve unique problems—it’s very easy to start.”
In 5 months, BBVA employees created over 2,900 custom GPTs—some of which reduce project and process timelines from weeks to hours.