For all this frustration, the average support ticket still costs $40, mostly in labor but also in overlapping systems used to store knowledge. MavenAGI CEO Jonathan Corbin saw customer support as a pain point ready for an overhaul. “Existing systems and siloed data have made it challenging to deliver a great experience in a cost-effective manner," he says, "Companies have long thought they had two options for support: low cost or high quality.”

Many efforts have been made to use chatbots for customer service, but the experience has by and large been unsatisfying. Bots often misunderstand the question, give unhelpful answers, or sound like robots. AI models were not advanced enough to give human-quality answers.

That changed with GPT‑4. CPO Eugene Mann says, “GPT‑4 was the first time we looked at something that looked like human intelligence and could solve that last-mile problem of communication.”

MavenAGI works by training GPT‑4 to the context of customer service in three stages: