When it comes to making forms more like human conversations, Typeform has taken a dramatic leap forward with Formless⁠(opens in a new window), its AI-powered platform that’s currently in beta.

Formless represents an entirely new way of gathering data—as the name implies, it doesn’t require a traditional form structure at all. Instead, the business user simply provides basic instructions, including what information to collect. The platform, built with OpenAI’s GPT‑3.5 Turbo model as well as GPT‑4, handles the rest.

On the respondent’s side, the experience mimics a real conversation, where the next question is a reaction to the previous answer. And it’s a two-way conversation: respondents can ask their own follow-up questions, just like they would when talking to a person.

Formless offers additional features that take advantage of OpenAI’s technology, from creating and managing forms all the way to analyzing the results.